Hello MeFiles!

From time to time, we'll be posting updates like this on how things are progressing in this free-market experiment called YouData.  Below is the first report from the lab.  After you give it a read, please take some time to leave your questions, suggestions, and comments.  We want to hear what you're thinking, and what we can do to improve the system.  Your feedback is taken very seriously.  Thanks!

First, we want to sincerely thank you all for your support, feedback, curiosity, and mostly your patience, as YouData's little attention marketplace gets its legs.  We are THRILLED at the response the system is getting from consumers, advertisers, and content providers such as web sites and blogs.  It's still early in the game, and we have a long way to go, but so far it looks like this thing just might work!

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At its core, YouData is a marketplace, a free economy of sorts, pairing the supplier of a product (you and your attention) with an interested buyer (yes, advertisers are now your customers).  Thus, your MeFile participates in a free market beholden to the natural economic laws of supply-and-demand.  When there is a general surplus of demand for attention (more ads than MeFiles), some of you will see more ad offers at a higher price, as advertisers compete for the limited supply of attention.  When there is a surplus of supply (more MeFiles than ads), some of you will see fewer ad offers and lower offer prices.

As the the graph above illustrates, recently MeFile growth has exploded.  While the number of ads in the system continues to grow steadily , MeFile growth is currently outpacing it.  Thus, supply is currently outpacing demand, and the existing number of ads is spreading more thinly across a growing supply of MeFiles, resulting in a temporary period of less ads for less money for some MeFiles. 

The good news is that this condition is only temporary, and the advertiser/demand side will catch up.  Seriously - advertisers are loving the product that you are delivering, and more and more advertisers learn each day that you are "open for business" and providing the best attention product available.  The more MeFiles in the marketplace, the quicker the marketplace attracts more and larger advertisers - so this is a GREAT "problem" to have!  (Keep those referrals coming!)

Of course, we all want the number of advertisers using our new marketplace to grow as quickly as possible.  So what can we all do to help accelerate the growth of that green line? 

At YouData, we have a few tricks up our sleeve that we will be announcing over the next few weeks including:

• Increased marketing efforts designed to create more awareness among advertisers
• Adding more people to YouData's own internal sales force
• Continue forming key partnerships with third-party agencies and consultants to help sell more ads through the system
• Arming the population of MeFiles with tools and methods to help get the attention of advertisers

 So stay tuned - we are just getting started.  This is going to get exciting!

Be sure to give us your thoughts in the comments below.

And thanks again for helping us fix advertising!

:-)
Team YouData