When Belma came by the office to pick up her prizes, we took the opp to grab a photo of her smiling face!
The Aeros ended up winning, and Corelli's was so good that Belma said her parents went back the next night for more!
Thanks for helping us fix advertising, Belma! Glad you had a good time!
]]>The interview was captured on UStream and is embedded below. You can hear Jim between the 19:45 and 26:42 time marks.
]]>Click here to jump to the blog entry.
While you're there, consider purchasing Paul's book written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness.
Also, be sure to check out Observation #19 (we are #18) and it's relevant recount of the David and Goliath story. We are all honing our slingshot skills here at YouData!
]]>
The video and full transcript are available here.
Click over and have a listen!
]]>In fact, a new study from Adweek Media and Harris Poll has found that despite an increase in innovation and creatively in online advertising, many consumers are still blind to banner ads.
The study claims 41% of consumers "ignore online display ads." Heck, that sounds low to us!
BTW - the #1 complaint/request from YouData users? More ads please! Where else will you ever hear that?
]]>Kate Kaye at ClickZ.com reports:
The Federal Trade Commission wants a Do-Not-Track program for online advertising. The stunning recommendation comes just as the online ad industry readies a broad-reaching self-regulatory initiative in response to the FTC's own guidelines for online behavioral ad practices. The industry has been too slow to act, said the agency.
Not only is behavioral tracking a creepy violation of consumer privacy, it just doesn't work! Consider for yourself: it is currently the predominant relevance methodology being used by all the top ad networks, and just how relevant were all the ads you saw (or ignored) today?
How ironic that the government is protecting us from an industry that feels like "Big Brother" in this case?
]]>Here's a tidbit that rings true with us here at YouData:
Every day we read about the ways technology is changing how we live and shop. For me, the most interesting aspect of digital marketing is the advent of new forms of currency. There have already been discussions about emerging currencies in a digital world.
In the book, The Attention Economy, Herbert Simon, a Nobel Prize-winning economist states: “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
We don’t need to cite the number of messages we are bombarded with all day to prove this. Most of us have experienced the increasing “poverty of attention” in our daily lives.
The implication is that if attention is so valuable, brands will pay people to pay attention.
Of course, we couldn't agree more. Consumer attention is a product, bought and sold every day. And more and more, consumers are taking control of their own attention asset.
Liza goes on to discuss how several of today's social media tools can help transform consumers from customers into advocates. An interesting read. Click here for the full article.
]]>